JTWO LAUNCHES NEW CAMPAIGN WITH BRYSON STOTT + BRANDON GRAHAM FOR PRIMOHOAGIES

We teamed up with PrimoHoagies to launch a new campaign featuring Philadelphia Phillies Second Baseman, Bryson Stott and Philadelphia Eagles defensive end, Brandon Graham. 

The multifaceted video production and digital campaign consisted of TV Commercials, social media ads, photography, print and digital design as well as some billboards you may have seen around the city and was produced entirely in-house by JTWO’s creative team. 

“Primo asked us to come up with a fun concept that would work for both Graham and Stott with a multi-platform approach that could be captured in a single day. Our team had a good time brainstorming ideas and figuring out how we were going to approach the production as a whole. We landed on ten unique commercial spots that we could film on location at a Primo near our studio where we held photoshoots for each athlete once they wrapped the production, “said Director Justin Jarrett who oversaw the campaign from start to finish for JTWO. 

Once the production team wrapped, JTWO was able to turn around all ten spots, plus billboard and print designs that were rolled out across the northeast in less than two weeks. “There is an incredible advantage to being able to walk upstairs to our creative department and talk to our editors in one room and then our designers in another room to compare notes. Everything is streamlined and cohesive which is exactly what you need when you’re launching a multi-platform campaign” said Producer Conor Hare. 

The campaign, which began mid baseball season with Stott, will continue throughout the upcoming football season with the Graham creative launching in the fall during Eagles games. Philadelphia’s favorite Radio/TV broadcaster, Anthony Gargano, also voiced over the commercials which he recorded at JTWO’s studio in Old City.  

JTWO also recently wrapped digital campaigns with City Fitness, Victus Sports and Campbell’s Soup Company.