After establishing the Grit Series design direction, our team got to work designing t-shirts, hoodies, hats, knob stickers and batting gloves. We designed everything down to the tags and packaging.

For the Grit Series Launch Commercial, we knew we wanted to create a fast-paced, gritty offseason training spot that would really encapsulate the Grit Series attitude. Filming with our RED Weapon 8K Helium Cinema Camera we knew we wanted to go handheld and get as close to the action as possible so that the viewer would feel as if they were part of the workout with the players in the spot.

We found some amazing locations around the city of Philadelphia that would work as gritty environments to capture the players training. We utilized a small crew and began filming at 5am on an inner city field in Philadelphia. Right as we began to film the snow started coming down and it was absolutely beautiful on camera.