One of the key creative challenges ROAR tasked us with solving was how to explain what their product does without utilizing live action photography or 2D animation. Our solution? Creating 3D renders within a completely customized environment to showcase the features of ROAR’s product within a best usage case scenario. We created a 3D Hospital room with patients as well as a parking lot on the exterior of the building to walk the consumer through how the technology of ROAR’s Panic Button solution works. We also created other 3D objects such as an exploded view of the Panic Button itself and paired it with live action macro photography to tell ROAR’s technology story.