GO DEEPER
We teamed up with LISC Chicago and the Walmart Foundation to create a series of short stories about two young players from ABC Pilsen’s Hoops in the Hood program – Apple and Devin. Both Apple and Devin come from two entirely different backgrounds, but both play in Chicago’s Hoops in the Hood program. We wanted them Apple to tell their story in their own words about how the unique program has influenced their lives.
PRESENTED BY
"I'm Free"
Client: Walmart Foundation
Creative Partner: Hoops in the Hood
Production: JTWO
Devin’s father taught him at an early age that basketball is more than a sport. Basketball and the lessons it can teach you about life are a path to a better future. This is Devin’s story.
"We Need a Gym"
Creative Partner: Hoops in the Hood
Production: JTWO
Executive Director, Alex Anaya explains why LISC Chicago’s Hoops in the Hood program needs a gym to grow the good that they do year in and year out.
HOOPS IN THE HOOD
Hoops in the Hood was launched by community leaders more than a decade ago as a response to Chicago’s violence by providing kids with a safe place to play basketball and engage in other organized activities with caring adults and their peers.
BEHIND THE SCENES
CREDITS
Client – LISC Chicago
Creative Partner – Walmart Foundation
Creative – JTWO
Director – Justin Jarrett
Producer – Conor Hare
Producer – Travis Capacete
Cinematographer – Matt Treager
AC – Eric Silver
Location Sound – Steven Layton
Editor: Justin Jarrett
Editor: Cam Wiederman
Color Grading: Ryan Berger
Sound Mix: Steven Layton
This project was made possible through our Projects That Matter Initiative. The Projects That Matter Initiative is a program that was created over a decade ago for the benefit of non-profit organizations by providing them with cost-effective solutions for video production and other creative services. If you are a non-profit organization and are interested in learning how your organization can qualify or to simply learn more click the button below.