Once again, we set out to prove that we are more than just a video production company. We are a video production company that also knows a thing or two about good vibes and great design. That’s why when Victus tasked us with designing their first ever aluminum youth bat geared towards the next generation of ballplayers we dove in head first and came out covered in paint. Oh, and did we mentioned they offered up the JRODSHOW himself aka Julio Rodriguez to help launch the bat? The catch? We had about 20 minutes to shoot the entire spot. Mission accepted. Let’s drip….

Once the VIBE had been named, designed and manufactured, our production team went to work on how we wanted to roll this bad boy out to the market. 

First up? Victus asked us to create a mobile “Victus Metal” store that they could take on the road. We worked with Aardvark Mobile Tours to create a one-of-a-kind mobile experience complete with pop up tents, step and repeats and a whole lot of good vibes.  We even designed batting gloves and apparel to complete the look. 

From there, our digital team went to work. We composited artificial paint to go with our 3D models. Our editors took the 3D renders and created splashy social ads across a suite of social platforms.