To kick off Black History Month, our team partnered with Visit Philadelphia + The Perception to create a campaign that screams from the rooftops that you cannot tell the story of American culture, innovation, music, food, art, literature or progress without the contributions of Black Philadelphians. 

Directed by Emmy Award Winner, Kyra Knox, “We Are the Fabric. We Are the Thread” features the acclaimed “Godmother of Soul” narrating both 30- and 70+ second videos that showcase the impact of Philadelphia’s Black historic landmarks through her pilgrimage to spaces where this history lives. The campaign is the latest installment in Visit Philadelphia’s Indivisible initiative, a year-round campaign that amplifies the stories of diverse communities whose heritage and home are often treated as separate, affirming them as inseparable parts of the American story.