Alabama A&M A Bulldog Family Season 2 | JTWO

Alabama A&M Magic City Classic: A Bulldog Family Season 2

Client: Alabama A&M
Production: JTWO

Our team was asked to run it back with Alabama A&M University for their Magic City Classic week. The Magic City Classic is the largest historically black college and university (HBCU) football game in the country. We created a three part series that continues the story of Curtis and Terrance leading up to Alabama A&M University’s annual game against Alabama State University at Legion Field in Birmingham, Alabama.

GO DEEPER

Every year, the marketing teams of Alabama State University and Alabama A&M University transform their annual rivalry into a creative battle that extends far beyond the football field. In the spirit of school pride, these teams craft witty, provocative videos designed to playfully taunt and outmaneuver their opponent, turning pre-game hype into an art form of competitive marketing and institutional pride.

This year, Alabama A&M called in our crew to continue our award winning comedic shorts as well as create three additional commercial spots promoting Alabama A&M.

Episode 2

Curtis and Terrance stop at the gas station on their way to the game and run into some friends.

Episode 3

The gang finally arrives at the game and Curtis finds his inner bulldog.

Alabama AM Episode 2

THE RECAP

Take a look at where it all started.

Alabama A&M Magic City Classic Season 1

Alabama A&M Online Bulldog Pride Commercial

Students call into DJ Rizz to share how deep their pride runs.

Alabama A&M Online Learning Commercial

Two students talk about taking classes online at Alabama A&M at the bus stop.

Alabama A&M Family Commercial

The Bulldog Family talk about the community at A&M at a true Bulldog tailgate.