Victus is one of the leading wooden bat manufacturers in the world and used by Major League Players across America. So when they tasked us with expanding their product offerings and redefining their brand, we jumped at the chance. Series, named after the Victus Grit Matte Bats was the first product category to launch. The Grit Series took inspiration from the military and was designed with a utilitarian approach to offseason training. Every article of apparel or piece of gear would be inspired by this as we moved into the design phase. Along with design, we produced several spots for a pre-launch Social Media campaign. Check out the full length spot below.