GO DEEPER
When the Pennsylvania Prison Society reached out to us to concept and create their first ever brand video we jumped at the chance! Who wouldn’t jump at the chance? They are over 230 years old and established by Ben Franklin himself!
The project came with a few challenges that we were ready to tackle. We knew we couldn’t film in actual prisons so our creative team went to work to create a unique concept that could tell the story of their rich history, mission and overall ethos in a visually stunning informative spot. The Prison Society brought in volunteers, staff and individuals and families that have played pivotal roles in their modern iteration to be featured in the project.