WORKING WITH c.i. Squared


Many of you know us as a Video Production company – which we absolutely are! However, we are also so much more. More often than not, we are a one stop shop for most of our clients. We concept, write, and create creative campaigns, but then also have the bandwidth to create all of the content to back up our ideas.

A great example of this was our recent work with leadership development and sales training company,  c.i. squared.  They are brought into Fortune 500 companies such as SAP and Johnson & Johnson to help train and develop executive level employees. When they first came to us they thought that even though their training technics were cutting-edge their supporting marketing material was a step behind. Our job was  to change that through a company rebrand.

We started with their story.

Our story guru, Mika Maloney spent a month pouring over data and working with c.i. squared’s founders to craft their brand platform. From there, our graphic designers created a new brand identity. We started with their logo, then all of their print and handout materials such as business cards, envelopes, and presentation collateral. We even overhauled a 100 slide presentation deck to fit their new direction. Then came their brand new website and videos to be incorporated into their site. Each one of these items, down to the last detail plays a role in telling their story. We made sure that every sentence, every frame, every pixel worked in unison with the next. That is why we call ourselves “cross-platform” storytellers.

OUR WORK WITH JUSTIN, TRAVIS AND THE ENTIRE JTWO FILMS HAS ALREADY BEGUN TO SHOW AN IMPACT TO OUR BUSINESS.  WITH THEIR VISUAL STORYTELLING, JTWO CREATED A HIGH-END BRAND IMAGE THAT IS HELPING US DIFFERENTIATE FROM OUR COMPETITORS.NOT ONLY ARE THE FINAL PRODUCTS THAT JTWO DELIVERED TO US CUTTING EDGE (WEBSITE, LOGO, PRESENTATION MATERIALS, AND OUR 90 SECOND COMMERCIAL) BUT WITH THEIR GUIDANCE, WE ALSO CRYSTALIZED OUR MESSAGE, POSITIONING AND STORY.

CHRISTINE MILES, CO-FOUNDER AND CHIEF ARCHITECT, CI SQUARED.