Directed by Greg Fry
In most creative situations, one of the toughest parts for me is developing the first steps of an idea. This project was no exception. I struggled for nearly a week, unable to think of a plan that I was happy with. As my time was running short, I finally came upon the idea of creating a action based commercial. My plan was to tell a story about a man conquering his fear with the help of an energy drink.
When I arrived on location I felt fairly confident in my ability to shoot good looking video, but when it came to telling a story through that video… that was a different story. I got all the shots I needed in about three hours and packed up for the day. Now, it was time for editing. I quickly laid all my clips out but began to realize that I failed to bring a true cinematic element to the video. Most of my shots looked the same and one didn’t stand out or seperate itself from another. I attempted to trim the video in order to get to the point faster but even then, I don’t think a great story was ever achieved.
Looking back on the project, I was very pleased with how the sound design and color grading turned out. Having never used Davinci Resolve before, I was excited to work and be somewhat successful with a new program. I wish I would have planned out my shot choices just a bit more, not only to create the more cinematic shots… but also to tell a more engaging story. Overall, I liked my project, but with some more planning ahead of time I think it could have been exactly what I imagined.
This project was created as part of the JTWO [INC]ubator Project. A semester long internship program built from the ground up to give young filmmakers, content creators, and all around hungry for a challenge individuals a place to stretch their creative minds while preparing them for the road ahead.