Projects That Matter Debuts New Work @ Fred's Footsteps Party in the Yard
Party in the Yard @ Urban Outfitters, Inc.
On Saturday March 4 at Urban Outfitters, INC. at the Navy Yard in Philadelphia, our Projects That Matter Initiative debuted a new short film, highlighting the Weiss Family’s journey at Fred’s Footsteps Annual Party in the Yard Event.
Our Projects That Matter Initiative works with non-profit organizations around the world to help share their stories by providing production services at a fraction of the traditional costs. We have been working with Fred’s Footsteps for three years in order to help continue sharing their tremendous work of providing direct financial assistance to otherwise financially stable families facing a child’s hospitalization. They provide a funding bridge to working families for a period of one year to help them adjust to their child’s changing needs. Their Annual Party in the Yard event continues to be a sold-out success, raising over $1.2 million.
JTWO Wins 2 Golds, Silver at Addy Awards
2017 Addy Awards
Our team picked up some more hardware Thursday night at the 2017 Philadelphia American ADDY Awards for our :30 AXE Bat: Axe Academy Commercial. The spot won Gold for Best Cinematography & Best Editing while also picking up a Silver for best Regional/National Television Commercial. Our Axe Bat: Axe Academy project also recently won Best Video Editing at the 2017 Louix Awards. The Axe Bat: Axe Academy Commercial was written and directed by our Principal Creative Director, Justin Jarrett and Executive Produced by Travis Capacete, Jelani Thomas in conjunction with Will Redmond and our sports arm, FullCircle Intermedia.
About the American Advertising ADDY® Awards
Sponsored by the American Advertising Federation, the American Advertising ADDY® awards honors excellence in advertising and cultivates the highest creative standards in the industry. Nationally, over 60,000 entries are submitted annually. The competition begins at the local level with the Philly Ad Club and 210 AAF member chapters nationwide. Local winners proceed to 14 regional competitions and those winners go on to the national finals. Entries must begin at the local level. All Gold winners are automatically forwarded to the regional competition.
JTWO Wins Best Video Editing at Louix Awards
2017 ANNUAL ADCP LOUIX AWARDS
Our team recently picked up some hardware at the 2017 Annual ADCP Louix Awards held at the Ballroom at the Ben for Best Video Editing for our :30 AXE Bat: Axe Academy Spot.
Behind the Scenes
Intern Hall of Fame - Bill Kirner
Intern Hall of Fame
One of our proudest achievements has been the creation and establishment of one of Philadelphia’s top Internship Programs. Our interns are challenged, pushed and encouraged to create meaningful pieces that challenge the status quo throughout the course of JTWO.U (similar to Trump U, but not 😉 )
Over the coming weeks, we will be showcasing some of our top interns from the past year. This week’s honoree is the talented William “Bill” Kirner.
William “Bill” Kirner
Delaware Valley University
Bill was a summer 2016 intern with a passion for creative storytelling and a desire to get involved in the film industry. Prior to his time at JTwo, Bill had a multitude of experiences including serving our country in the United States Military. During his time with us, Bill was able to show an immediate knack for set work on our AXE Bats shoot and parlayed his ability on set into a full time job at Expressway Grips.
To learn more about Bill, check out the video below!
A Year to Remember
A Year to Remember
Eight years. It has been eight years since we began this journey and each and every year the stories get bigger, the stage gets brighter and we get more excited about what comes next. However, it is not lost on us that none of this would be possible without all of you. You continue to trust us with your stories and the stories of those dearest to you. Today, we honor you…thank you for another incredible year!
Fred’s Footsteps: 2016
Fred’s Footsteps: 2016 Year In Review
This year as part of our Projects That Matter Initiative we had the amazing opportunity to work with Fred’s Footsteps and the families they help. It was an absolute honor to be a part of their best year yet and share their story!
They served over 100 families in the Philadelphia region and provided $625,000 to the community.
Ask, Listen, Learn
Ask, Listen, Learn
Yesterday, The Foundation for Advancing Alcohol Responsibility (FAAR) launched a new, cutting-edge, digital program for teachers, parents, school counselors, nurses, and more! This comprehensive, seven-part animated series and corresponding lesson plans are designed to teach kids about what the brain does, what alcohol does to it, and what THAT does to them.
Ask, Listen, Learn’s new science-based content aligns with National Health Education Standards, Common Core State Standards, and Next Generation Science Standards, ensuring the tools connect with curriculum teachers are already using. This alignment also ensures the resources can be used in multiple classroom settings, such as science and health classes. The National Institute on Alcohol Abuse and Alcoholism (NIAAA) reviewed the program content and found it to be consistent with currently available science.
The Project
We had the pleasure of working with both FAAR and several DC based school staff members to create the video below on the value of the Ask, Listen, Learn program. The video discusses the need for Ask, Listen, Learn and examines how the program has helped to improve conversations between students and their parents about alcohol.
Relapse
Week 1 Blog
My first assignment at Jtwo was to create a short film about the other intern, Brian. Justin talked to us about doing something more than just a simple ‘about me’ type video that was unmemorable: “Hi, my name is Jake and I love it here at Jtwo! I got interested in TV and Film when I was-” *yawn*. The goal here was to take the subject, in my case Brian, and to find a story that people could connect with. Justin stressed that we should find an audience and reach out to them; this film needed to carry a message, and it needed to know who to deliver it to. So now, at the end of this process, I’m looking back at how the PSA “Relapse” came to be.
It all started with Brian and I sitting down and having a deep discussion about our lives. I wrote down everything we talked about and started piecing it together, connecting dots, drawing lines between different parts of his life (read: A Beautiful Mind) to find a story worth telling.
I originally focused on telling the story of Brian, the guy who made it to this point in his life because of a bunch of experiences that shaped him, including his history with drugs, getting a job in the entertainment industry, going to community college, meeting his girlfriend, and taking classes at Rowan that helped him decide he love documentary-making. I brought it to Justin. Scrap the idea. Rather, cut the fat – The story doesn’t have to be about why or how Brian got to Jtwo. Find a story that features Brian, but goes way deeper in meaning. So I trimmed down, cutting out anything that explained why he loves tv and film. I cut out school. The theme that hit harder and felt like something I could really work with was addiction.
I rewrote the script two more times until I had something good. I thought, “what if I could still incorporate his love for tv and documentaries?” He told me how as s child he loved watching National Geographic. So, the first shot in my film about Brian was just that – National Geographic. It served a purpose for the story, but using a NG clip felt like the right personal touch, something subliminal for me or Brian, but not for the audience.
Brian’s girlfriend let us shoot at her apartment. The whole shoot was done in one afternoon. I bought an old CRT TV from a thrift store (points for dedication). We blocked every window we could to get the room as dark as possible. I then placed one light right in front of the TV facing Brian. We used no other lights whatsoever for this shoot, which worked out really well (albeit unconventional, don’t try this at home kids). I had him do a bunch of different gestures and had him just sit staring into the (probably blinding) light for a while as I got different angles around him. We did a few shots of him grabbing the bottle and voila, I had my footage. We also did his voiceovers that same day and I brought it all back to Jtwo and loaded it into the computer.
I liked the concept of him reflecting on his life, while also literally reflecting back to the television. I had been gathering footage for a few days already from different online sources to use as the TV content. I wanted it to feel real, so I needed to have the TV be like a single camera shot I could cut to, meaning that at any time there needed to be something on the screen. I made a copy of my script and broke it down line by line, finding footage that matched each line so the TV would reflect what he was saying. I downloaded all the videos I found and started editing everything together.
I first lined up the voiceovers and the shots of Brian. I wanted him to match his VO. Once I had my radio edit (audio-focused edit) complete, I started adding in TV clips to line up. Once all the TV clips were ready, I exported them into After Effects to give them their realistic TV-look. I used a video I shot at Brian’s girlfriend’s of the TV turning on and off as reference for the TV monitor and made it look like these web videos were actually playing on the TV. I bought it back into Premiere when I was done and did work on the audio and sound design (the whooshes, muffled tv sounds, reverb when you hear his thoughts, etc.). I made a few more tweaks from there, but that was basically it.
I remember a few clips of Brian accidentally worked great, like one where I said something to him and he let out a small smile (first thought: ‘bad take, don’t use it’). It was perfect to match up with when he said that taking Vicodin made him, “feel… better.” The credits were also fun to make, since I already had the idea of showing the definition of the word relapse. I thought it would be a perfect name for the video, to I left the title up, going through the rest of the credits to show this wasn’t just a definition – but the name of the film.
This was a really fun and satisfying project to work on, and if this is just an inkling of a taste of what’s to come here at Jtwo, I can’t wait for what I get to work on next!
Until next time,
– Jake From State Farm
[TL:DR] I made a short film. I tell you how I did it.
Be a Hero. End Impaired Driving Spot Launches
Our Projects That Matter Initiative continues its partnership with Responsibility.org with the launch of their new "Heroes" Campaign.
Be A Hero. End Impaired Driving
Can you fly? Can you travel at the speed of light? Can you see through walls? No? You’re still a hero in our eyes.
In advance of this Labor Day weekend, we’re launching a brand new PSA highlighting everyday heroes. People like you and me who save lives by simply making good decisions. Now that’s a super power.
The new “Heroes” PSA is part of our #EndImpairedDriving campaign, aimed at preventing the dangerous consequences of driving while drunk, drugged, distracted and/or drowsy.
Projects That Matter welcomes the YMCA
Projects That Matter welcomes the YMCA
Our Projects That Matter Initiative is proud to announce a new partnership with the YMCA of the USA (Y-USA) to produce a 7 video series shot on location around the United States beginning this fall.
YMCA of the USA (Y-USA) is the national resource office for the Y, one of the nation’s leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children—regardless of age, income or background—to nurture the potential of children and teens, improve the nation’s health and well-being and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the long-standing relationships and physical presence not just to promise, but to deliver, lasting personal and social change. Additional information about the Y’s impact can be found on ymca.net
Headquartered in Chicago, the role of Y-USA is to strengthen its member associations’ ability to effectively carry out the Y’s mission in their communities and partner with all Ys to achieve the movement’s collective goals and priorities.