Happy Holidays from JTWO
ONE INCREDIBLE YEAR
2017
It’s been one incredible year! From winning awards to launching national campaigns that actually make a difference to expanding our family and simply creating darn good work. As a young production company (7 years in the books but who’s counting?) we couldn’t have asked for a better year, but we understand that with each project and each new collaborator comes a new set of challenges. That’s why we believe that if we continue to dedicate ourselves to constantly improving and testing and failing and creating, but always remembering that at the end of the day the story comes first, our best work will always be ahead of us.
However, it’s because of our collaborators and partners that continue to trust us as the torch bearer of their stories that we are able to succeed year after year. That’s why, we simply wanted to say from the bottom of our hearts, thank you for continuing to believe in us.
In the past year alone, we have produced national commercials, short documentaries, brand films and directed projects with NBA Hall of Famer Shaquille O’Neal, Olympic Gold Medalist Simone Biles and worked with clients such as Bacardi, ESPN, Comcast, NFL Films, Johnson & Johnson, GSK, Men’s Health, IBX, Walmart and more. We launched The JTWO [Inc]ubator Project, one of the premiere Internship Programs in the city of Philadelphia as well as expanded our Projects That Matter Initiative that works directly with both national and international non-profit organizations such as the United Nations, Responsibility.org and the YMCA to bring their stories to life. We have also partnered with The Art Directors Club of Philadelphia as their media partner to continue to expand our creative reach. To us, this is just the beginning.
THANK YOU
TO ALL OF OUR COLLABORATORS THIS YEAR
JTWO's Drive Like You Give a #&%! Project is Featured on CNN.COM
December 5, 2017 – CNN is featuring a behind the scenes look at our DLYGAF shoot with Shaquille O’Neal. The video displays several clips from the DLYGAF spots as well as a short interview with Shaq where he discusses his excitement on being a part of the project. Click the button below to check out the entire video.
JTwo Films at C.F. Martin Guitar with Boston University
Through a partnership with Boston University, our team recently had opportunity to film at the historic Martin Guitar museum in Nazareth PA. In the interview, C.F. Martin. & Co. CEO Chris Martin discussed the benefits of the Outward Bound program for team building and leadership development. Mr. Martin, a Boston University graduate shared his thoughts on the importance of the program along with his intent of a continued commitment to the program.
C.F. Martin & Co. has been creating the finest instruments in the world for over 180 years. It continues to innovate, introducing techniques and features that have become industry standards.
JTWO Welcomes Intern Gabriella Megni
Gabriella Megni
Attitude
Whenever I tell someone I’m a filmmaker, I’m always asked these questions: “So, what do you want to do with your major?” “What’s your favorite movie?” “What made you want to do filmmaking?” With each question, I have one answer: “I don’t know.”
It’s not that I don’t know, it’s that I don’t know exactly what I want. There are so many options, opportunities, and experiences that I can’t close myself off from. It took me a while to grasp this idea that filmmaking can bring so many opportunities. I had tunnel vision.
After winning my first award in high school, the trophy started to get to my head. I was young, and winning an award for something I created was a big deal for me. I didn’t create much my senior year of high school, the year after I won my award. I had no goals or motives to create, and instead I worked hard at other things in my life. I was still going to college for filmmaking, but I didn’t think I needed to work on anything or improve myself. I was already going down the path I wanted as a filmmaker. This was my first mistake going into college.
Sitting in my bedroom after my first semester of college, I started to feel down about not feeling motivated or creative. I wasn’t getting anywhere in college; my professors weren’t teaching me thing things I wanted to know, and I barely had a presentable portfolio. I would go to class right to my room, then my room to the classroom. I looked around me at my classmates and saw that they were doing the same thing. There was talent, but no ambition.
I had an itch to do something, but I wasn’t sure what it was I wanted to do. All I knew is that I did not want to be someone who let opportunities pass me by because I wasn’t working hard enough.
This is when my mind started to open to new prospects. I pushed myself more in filmmaking and photography than ever before. I offered my services to hundreds of people, worked outside of class, and learned more in the past few months than I ever have before. Changing my attitude about how to pursue my career made me realize that working hard will get me the results that I want, instead of sitting around and waiting for the right opportunity.
I know this is not a mind blowing concept to most people, but for someone who was given opportunities when asked, and didn’t need to work hard at most things in my life, it opened my eyes to the way I see my future. Now, I am not only a student filmmaker, but I am a hardworking creative stepping into a world of more possibilities.
JTwo named one of Top Video Production Companies in Philadelphia by Up City
JTwo.tv has been selected for inclusion in Up City’s marketplace of Top Video Production Companies in Philadelphia!
“Our team assessed agencies across the country, and we’ve determined JTwo.tv to be one of the most reputable, and commendable partners providing digital marketing services for small and medium sized business. Congratulations!” – Up City Team
View our profile here: http://upcity.com/local-market
JTWO Wants you to Drive Like You Give a #&%!
Drive Like You Give a #&%! is a cross-platform campaign two years in the making! Our team partnered with Responsibility.org and Shaquille O’Neal to create a series of videos to encourage you to Drive Like You Give a #&%! and think about those you share the road with every time you get behind the wheel.
We produced four main spots each ranging from 2:00 – 3:00 and over 30 spots for social media. Still photography was also captured throughout for campaign usage on everything from social media, websites, billboards and car wraps.
Check out the entire campaign below.
Travis Capacete Joins ADCP Board of Directors
Our Principal Business Director, Travis Capacete has recently been added to the board of the Art Directors Club of Philadelphia as Film Chair. He will be working side by side to produce content with their leadership team.
Travis may be the Co-Founder and Principal Business Director at Jtwo Films, an award-winning production company in Philadelphia, but don’t call him a suit – no, really…don’t, he may cut you. With Larry David as a role model and Uncle Dwayne “The Rock” Johnson as his spirit guide, a typical day in the life for Travis consists of: happy hour at the local dog park with his sidekick, Ken Griffey, Jr., signing up for an 8K but going to brunch instead, a fight with a Taxi driver, Uber driver, Lyft driver or really just any driver, finished off with a glass of “Tylenol” (aka, whiskey, 1 large cube) with a DQP with chee (McDonald’s style). As a Producer and Editor, Travis has worked at both NFL Films and Alchemy X before starting his own shop at Jtwo (but let’s be real, he really just wanted a place to host fantasy football drafts). As the newest member to join the ADCP Team, Travis is already making noise. He has held numerous protests in support of hazing the next member to join the team following his induction.
ADCP connects students with mentors, Ad nerds with nerd buddies and CD’s with creatives. They “host panels” (They throw parties.) Where dead work comes alive and digital marketers pretend to be musicians. Because they have no individual ego. They’re here for the greater good of generating really great work in Philadelphia. As long as creativity exists, so will ADCP.
JTWO Welcomes Intern Ben Soffer
Ben Soffer
My interest in filmmaking originates from my grandparents, they are both artists and painters so from a very young age I was exposed to Museums, art galleries, and workshops. Although I have drawn and made art from a very young age I never imagined myself ever pursuing art as a profession. I’m no where near a film buff and if you ask me about an expressionist film from the 70’s I can almost guarantee that I won’t know what your talking about. In my group of friends however I was always the go to guy with any movie trivia questions (this is a blessing but mostly curse). My only avenue of expression was watching films, whenever I felt anxious or frightened or sad I always had movies to calm me down. For so long I was too afraid to ever attempt to create anything myself, I knew it existed but never thought it was possible for me. Soon my obsession became more than a therapeutic release. I stopped watching films and started studying them.
My main interest as a kid was no doubt soccer, I thought growing up that I’d be alongside Messi or Ibrahimovic by now. I was never the fastest, or most technical, but I was able to keep up because I could outwork my opponents/ teammates. I don’t say this to brag, but to express how hard I had to work just to be as good as the guy next to me. This taught me one of my first life lessons in work ethic: “If you aren’t the best, work harder than the best.” This is something that has stuck with me throughout my life thus far.
Film didn’t enter my life until my Sophomore year of college. I had just finished my freshman year at the University of Delaware, I was on track to graduate with a business degree and I was doing quite well in my classes. My soccer dreams were long shattered, mostly because of several surgeries due to injuries I suffered on the field and the fact that I was never good enough to make it to that next level. I was lost, this period in my life was my most unhappy by far. My friends and parents could see that I had no passion for what I was doing and they could tell it was affecting my psyche.
One day my parents brought me to a barnes and noble and sat me down to talk about what was going on. They asked me why I wanted to major in business, about how I was doing, and what my plans were for the future. In that moment I could only think about one thing, film. Deep down I always knew I wanted to make movies, but I never thought I’d be good enough or creative enough or smart enough. But in that moment of desperation I chose to jump. I told them that I wanted to transfer to Temple to pursue a film degree. Although at first this decision worried my parents, they could see how serious I was. So they supported me, even though I could tell they were just as scared as I was.
This brings us to where I am now: I’m in my senior year of college and through hard work and discipline I have reached a level of skills in film that I never thought possible. With each year I learn more and more about this medium and strive to absorb as much as I can. I have failed and I have succeeded but I finally feel like I’m where I belong. This internship at JTwo really feels like a milestone in my film career and I hope to learn as much as I can during my time hear.
Fred's Footsteps Superheroes
We have once again partnered with Fred’s Footsteps to showcase the extraordinary courage of several young men and women. While some of you may have costumed Superheroes today for Halloween, we are excited for you to meet some of the real Fred’s Footsteps Superheroes that we were lucky enough to share a shoot day with.
Fred’s Footsteps believe’s that everyone has the power to do extraordinary things to improve the lives of others. Because you care, they are able to transform lives. Join them in their quest and become a Fred’s Footsteps hero too! Give today and earn your superhero status: https://interland3.donorperfect.net/weblink/weblink.aspx…
This project was made possible through our Projects That Matter Initiative. The Projects That Matter Initiative is a Philadelphia based video production program with the mission of providing professional digital media services to Non-Profits at a discounted rate. To learn more about how your organization can join the initiative and qualify for creative content production discounts click below.
JTWO Partners with Philly ADCP
We are proud to announce a new creative partnership with Art Directors Club of Philadelphia… we will be working side by side to produce content with their leadership team.