JTWO creates animation for HemCalm
PROJECT DETAILS
We were tasked by Boiron USA’s branding department to create a series of animations for their product, HemCalm, the Homeopathic Hemorrhoid Medication. Boiron is the World Leader in Homeopathic Medicine and the largest manufacturer of homeopathic products in the world. The art style for these animations was light and uplifting, complementing Boiron’s natural, homeopathic branding. The entire spot was completed remotely in post production.
HemCalm
Client: Boiron USA
Our team partnered with Boiron USA to create the animations for social media advertisements for HemCalm, a homeopathic medicine that is made with plant-based active ingredients in a paraben-free formula that soothes and moisturizes; protects against irritation; and lubricates.
JTWO produces ColdCalm commercial
PROJECT DETAILS
We recently partnered with Boiron USA to produce their latest series of commercials for their Homeopathic Cold Medicine, “ColdCalm.” Boiron is the World Leader in Homeopathic Medicine and the largest manufacturer of homeopathic products in the world.
ColdCalm
Client: Boiron USA
Our team partnered with Boiron USA to create four variant social media advertisements for ColdCalm, a homeopathic medicine for the common cold.
BEHIND THE SCENES
JTWO Collaborates with FIRE on Mighty Ira Documentary
We recently partnered with The Foundation for Individual Rights in Education (FIRE) to assist in the post production process for their feature length documentary, Mighty Ira. Based on the life of Ira Glasser, the former executive director of the American Civil Liberties Union, this film chronicles his life story and the events surrounding the ACLU when a party of Neo Nazis decided to march on Skokie, Illinois to protest the desegregation of their neighborhoods. Part of the Projects That Matter initiative, the Mighty Ira documentary raises the question: Does the first amendment of the United States constitution protect the free speech of hate groups such as Nazis? Such a complex question requires an even more complex answer, one which Ira Glasser and other ACLU members beautifully articulate throughout the length of the film. Featuring interviews from lawyers, activists, and holocaust survivors, this film is sure to inspire questions about liberty, protest, and individual rights.
Mighty Ira can be found streaming on Amazon Prime, iTunes, Google Play, and YouTube Movies and is coming soon to Blu-ray DVD.
JTWO Premieres TV Show on Discovery Channel
We recently premiered the TV Show, Life Aid: A Story of Hope on the Discovery Channel, Science Channel, and American Heroes Channel. In partnership with Al Roker Entertainment and the Life Aid Research Institute, production began before the COVID-19 pandemic hit the United States, while the post production was completed remotely from our editors’ homes. The special follows the story of several veterans and first responders, as well as their struggles with PTSD, depression, and thoughts of suicide. Abandoned by the country for which they sacrificed so much, many of these heroes and their families felt that hope wasn’t even a possibility. But thanks to Life Aid, they now have a reason to believe in a better future. With access to neurological healthcare and many different mental health services, recovery isn’t just a dream anymore.
This project is very sentimental to our crew. In addition to being our first full length television feature, our team believed this was a story that needed to be shared. We are grateful for the opportunity to help give our service members a voice on a national stage. During production, we were able to film many incredible interviews that gave our crew new perspectives on sacrifice, pain, and the human spirit. We hope that this story will inspire you as much as it inspired us.
We were happy to premiere this special on the Discovery channel and its sister stations Science Channel and American Heroes Channel. Director Justin Jarrett states, “…growing up I always loved Discovery and early on it was actually a dream of mine to work for the network as a young filmmaker, so it’s been fun watching everything come full circle, especially on a project that I so deeply care about.”
Paco's Story
RETIRED 82ND AIRBORNE PARATROOPER
After losing numerous close friends while on tour overseas, retired Airborne Paratrooper, Paco, has struggled with PTSD and depression which has led to thoughts of suicide.
After struggling with the way medications made him feel, Paco seeks alternative methods of treatment such as Yoga and Hyberbaric treatment in order to find peace.
JTWO KICKS OFF 10 YEAR CELEBRATION WITH PHILLY AD NEWS COVER
In celebration of our tenth year as a company, JTWO was featured as the cover story in the September-October issue of Philly Ad News. Covering our humble beginnings, milestone projects, and goals for the future, the article gives readers a glimpse into the life of JTWO. Philly Ad News’ article does an excellent job at covering how we have been approaching our tenth year of business amidst the COVID-19 outbreak, as well as how we’ve been navigating the second national economic recession in our company’s history. A global pandemic and stock market crash weren’t exactly what we had in mind when anticipating what our ten year anniversary was going to look like, but we’ve never been known to back down from a fight. And we’re glad Philly Ad News is right beside us as we face this challenge head on.
Philly Ad News is the premiere source of information of what’s happening in the creative industry in Philadelphia. Ranging from production companies to news stations and marketing firms, Philly Ad News is home to all things advertising. Since we are long time members ourselves, we love supporting Philly Ad News and their mission for the city. Following our friends and colleagues in featured articles has always been a pleasure. Now, JTWO is honored to be featured as the cover story for this month’s edition, and we’re excited to share this wonderful article with you.
"Ever since JTWO burst onto the Philadelphia film scene in 2010, they've made waves in the industry"
- Philly Ad News
Intern Memories: Reflections From the [INC]ubator Project
We've had a lot of interns over the last decade. We asked a few to share their favorite memories.
In the midst of my end-of-semester haze, I accidentally showed up a week early to my internship interview. Instead of kicking me out, or holding my aggressive earliness against me, they all made time to talk to me; like, have a real conversation, where we discussed our goals as filmmakers, how we all got started and what I wanted most to learn from them. That’s so emblematic of who the guys at JTWO are — they always make time for their people, and I’m so thankful they made time for me.
Happy 10th, JTWO!
Caitlin Riggsbee, Former Intern
When Trav almost fired Jake the intern for jamming the printer with Hershey Kisses. Trav interrogated him in the conference room for a good few hours. We found out later that week it was just a rogue mouse. Still cracks me up. For the record Jake, I did believe you were telling the truth.
Scott Cumpstone, Former Intern
On the first day we were given skull covered binders and strict orders not to touch the server… or else. I never found out what the “or else” was, but we quickly realized how special of a place this is and how dedicated they are to helping you grow in whatever direction your interested….you just gotta get over the skulls.
Erin Lynch, Former Intern
My best JTWO memory, hands down, is going to the Kid Rock concert my first (second? third?) week of my summer internship. Travis had some extra tickets and we went. To this day, I still bring up some of the events we witnessed. Drunk pregnant women rolling around in the mud was hilarious and sad… but, mostly sad.
Logan McGee, Graphic Artist (Former Intern)
Everyone's A Critic: Our Team's Favorite Projects
WE DON'T LIKE TO ADMIT IT, BUT WE ALL HAVE OUR FAVORITES
For Aaron: The Documentary
This project will always hold a special place in my heart. It was the one project that defined who I would become as both a filmmaker and a man. It was deeply personal and taught me more about life then I had learned in the 23 years combined leading up to it. No matter where we go in the next decade or what projects I have the opportunity to direct, “For Aaron” will always be my favorite.
Justin Jarrett, Director
Jtwofilms.com 1.0
My favorite project of all time would have to be the first iteration of the JTWO website. We transformed an alley from Ninja Turtles into a functional website. I had to learn Flash in one weekend in order to create all of the functionality Justin wanted incorporated. It was pretty cool until Apple killed Flash and everyone stopped using desktop computers.
Andrew Broft, Web Designer
Two Lou’s. One Club.
Two Lou’s. One Club.
I think I’ll always love this project for a number of reasons. First, it was the direct sequel to, “This is Lou” which we had created the year before to open the Louix Awards. We wanted to create our own take on a Guy Richie film and we just had a blast on set experimenting with transitions, camera angles and makeup. For “Two Lou’s” we wanted to up the ante and really go all out.I grew up on 80’s action movies like Bloodsport and if you watch it today it is one of the most over the top ridiculous pieces of popcorn cinema out there. You can’t watch it and not laugh! So we wanted to take that and put our spin on it. When my sound guy Steven got his teeth knocked out in the opening credits, I knew we had succeeded.
Justin Jarrett
My favorite project with JTwo has been the Louix Award openers that we shot the past two years. It’s rare you get to have complete creative control and boy did we. Over-the- top characters, dramatic lighting and JCVD-inspired fight scenes are just some of the chaos that we cooked up in our narrative masterpiece.
Maria Vattimo, Cinematographer
Barre None
Of all the videos I’ve had the pleasure of working on at JTWO, my favorite will always be the one that started it all, my intern project: “Barre None.” I love this piece not only because it’s about my best friend, but because it was the first time I worked with everyone in the office. I’ll always be grateful for the guidance they gave me. From working through challenges during the process to then watching the final cut win multiple awards, I had really proved to myself that I can do this. Now if I hit points of frustration in my work, I’ll give my video a watch to remind myself that it can be done, it will be done and it’ll be pretty damn good.
Maria Cantu, Director
Barre None
Directed by Maria Cantu
The [INC]ubator Project
In her short documentary, Maria tells the captivating and beautiful story of a young ballerina who is able to push through the harsh realities and overbearing pressures of the dancing world with unconditional love for the art.
The BluePrint
My favorite project is the book trailer for The Blueprint. It is the first true test of all the After Effects work that I’ve been learning. I got to work closely with Maria Cantu which is a fun and different dynamic than being directed by Justin; I love working for Justin but he’s more of a mentor figure while Maria is more of a peer figure. This is just a fancy way of saying that I feel more confident being rude to Maria. Working long nights is tiring, but when you get to make the single greatest book trailer of all time, it feels like it’s worth it. However, please consider the fact that I am the type of person that would brag about beating a 6 year old at monopoly. My favorite memory was when Travis and I tried to get the Popeye’s chicken sandwich on 4 different occasions. The 4th one was the only one where the sandwich was actually available. It was a good day.
Omar, Editor
Fred’s Footsteps
Kyle’s Story: Getting a chance to sit in a room and hear Kyle Pszenny’s story with Fred’s Footsteps was really an incredible experience for me. After hearing all he went through and to still have a positive attitude about his life and to really use his tragedy as a springboard to help others was really impactful to me in my personal life and I have to say he was an inspiration that still sticks with me today.
Jelani Thomas, Sound Engineer
Visit Philly
Working on a series of Visit Philly Commercial spots was fun for our team for many reasons, but to be given the opportunity to really put a stamp on the city we call home was special. Our content was everywhere from TV to billboards.
Travis Capacete, Producer
"City of Summer Love"
Client: Visit Philly + Wawa
This Spring we teamed up with Visit Philly to produce a spot for Wawa Welcome America’s July 4th annual celebration, which features 7 days of 50+ free events citywide including fireworks, concerts, block parties, and more! In an effort to showcase the event’s festive family atmosphere, we worked closely with Visit Philly and actors to bring a giddy, light hearted sketch to life.
Finley Untamed
Right out of school in 2013, I interned with JTWO. This was the first time I was able to work on something that wasn’t graded. I was tasked with a few projects, but one had stuck with me and that was the Jermichael Finley documentary project, Finley Untamed. It was my first project outside of school that I felt connected to. The story was inspiring and being part of such a dedicated team made it that much better.
Logan McGee, Graphic Artist
Lost Boyz of Chicago
Lost Boyz of Chicago
My favorite project that we worked on was our first ever project in Chicago on the South side with the Lost Boyz of Chicago. We placed our crew in the south side of Chicago to understand exactly what day to day life is like there while on production. We got to see first hand how the community pulls together to help each other through the rough times that can come about, while being surrounded by gun shots as we were outside on set.
Conor Hare, Producer
Victus Product Catalogue
Victus has given us so much creative freedom and variety in design projects, so creating the layout for the entire product catalogue was one of my favorite projects overall. It was exciting to not only create the catalogue, but to incorporate and showcase years of our design work throughout.
Monica Grevera, Graphic Artist
Responsibility.org
My favorite JTWO project I got to be a part of was the mini doc we filmed in Texas for Responsibility.org in November of 2018. On this shoot, we followed a man named Issouf throughout his daily routines as a recovered alcoholic and got his story first-hand on how he recovered through the DUI Court program. His story of hitting rock bottom and getting back on his feet was very powerful and getting to film him graduate from the program and give his speech was heartwarming. The b-roll shots we got all had a grittiness to them that I really loved.
Alex Siwik, Cinematographer
Victus Vandal
Victus Vandal
The Victus Vandal bat was easily my favorite project to work on. The incorporation of hand-drawn elements and usage of gold foil made for great printed pieces. Being able to be the face of the Vandal and the artist on set is something I’ll brag about for the foreseeable future.
Christian Debuque, Graphic Artist
My favorite project I’ve worked on would probably have to be the Victus Vandal series. Working together with Federal Grip Co. to create the sets in their studio was a blast, but my favorite part was mixing all of the spots. There were a lot of cool drones, music and sound effects that made mixing everything a fun challenge, especially the main spot. Sonically speaking, it was all over the place and I really enjoyed trying to make a punchy mix that was just as aggressive as the edit. I’m super proud of the final product, and I’m even more proud of all of the hard work our team put in.
Steven Layton, Sound Engineer/Swiss Army Knife
Philadelphia Flyers: Playoff Hype Video
Our crew loves Philly sports so when the Flyers asked us to get the city hyped with a new spot for their playoff push we couldn’t say no. We had fans getting haircuts, tattoos and going crazy all across the city.
Philadelphia Flyers - "Get Hyped"
Client: Philadelphia Flyers
The Philadelphia Flyers reached out to our team to produce their postseason playoff hype video. As a studio full of fans, we couldn’t wait to get to work.
Janssen Storytellers
San Diego: My favorite JTWO project was the Janssen storytellers shoot in Los Angeles. I got to drive a solid 2002 minivan with super cushy seats (a lot of butts sat where I was) and the shoot itself was dope. It was my first time in LA, it was the longest flight I’ve ever experienced and the first time using my new drone. Solid shoot with all around.
Jay Miller, Cinematographer
Avian
This opportunity was identified in 2013 through one of JB’s colleagues in Leonardtown but it wasn’t a referral gig. We had to respond to a proposal as well as additional questions. What set us a part was our responses which embodied JTWO’s deep rooted creativity and approach to designing a solution that told AVIAN’s story. The outcome was a modernized website (simple, single scroll, responsive) with embedded content that created a marketing stunt from within and outside of the their organization (their customers were mainly Department of Defense) that ultimately demonstrated their capabilities of being progressive and forward-thinking to solving client challenges. It also led to follow-up media work!
Jim Pettit, Account Manager
Legion Transformation Center
Legion Transformation Center
As I looked over the extensive collection of JTWO projects I’ve had a hand in editing into existence, it was tough to find a favorite. Was it the project buoyed by intense, emotional interviews? The one with the most beautiful sunset drone shots? Which challenged me the most? Or felt right when I made the last cut? Comprehensively, it has to be “Legion Transformation Center: Why Franchise With Us.” It’s got real people (unlike those horrific chevy commercials) some quick sexy cuts, good music tracks and a story that cut through my skepticism and actually managed to resonate with me. Though I don’t have any ambitions to own a franchise of anything, I think this project will tip the scale for someone who actually does.
Ian Schobel, Editor
JTWO Begins Production on TV Show About PTSD
PROJECT DETAILS
As a production company, we are no stranger to working on big projects on a national stage. From commercials to feature films we have produced them all throughout our ten years of operation. However, our next project might be the most important to date.
As part of our vaunted, Projects That Matter Initiative that works directly with non-profit organizations to create content, we are set to produce a new television show about the dangerous effects of PTSD within the military and first responder community and how cutting-edge technology is being used to identify and treat it. We have partnered with frequent collaborator Al Roker Entertainment to produce the one-hour television special set to air later this year.
The show will be directed by Creative Director Justin Jarrett and Produced by Rick Angeli as part of a new campaign for the organization, LifeAid. The special, which wasn’t completely wrapped filming before the country went into mandatory lockdown due to the virus has continued production through online collaboration tools.
LifeAid is an organization that seeks to reduce veteran and first responder suicides with a new scientific approach. By creating a bridge between technology and mental healthcare to treat brain injuries vs. mental health symptoms, LifeAid offers veterans, first responders and their families new opportunities for peer support, access to new healthcare technology, and individualized therapy programs to heal the brain, reduce pain, and restore purpose.
The show will focus on the stories of several military veterans and 9/11 first responders on their journey to recovery as they explore new therapies and treatments with doctors from around the U.S.
In addition to the television show, our crew will also produce several Public Service Announcements for TV and Radio informing the general public how they can get involved. All of the post-production will be handled by our creative team under the direction of Justin Jarrett.
For Aaron: A Retrospective
The most difficult project we’ve ever made, was easily our first. Honestly, it will most likely be the most difficult project we ever make. Back then, in 2009, we weren’t worried about payroll or commercials or trivial notions of trophies. Rather, we were simply trying to discover if we could even make the project. Was there enough funding? Would we have enough time before we had to get “real jobs”? Did we even know how to make a movie?
For us, it was the project that started everything. It was our origin story and our ethos all wrapped into 120 minutes of a digital love letter. Without it, there would be no Projects That Matter. There would be no JTWO. There would be no us. That project was, “For Aaron: The Documentary” and it’s been ten years since the day it was born.
For those of you that may not remember or maybe you didn’t even know us back then. In 2009, our co-founders Justin Jarrett and Travis Capacete were students together in Penn State University’s film program. They had just made their first documentary, “Failure by Design” about how they wanted to tear down the entire film program and start over. It was controversial enough for one professor to tell Justin, who was directing the project to “take his check and go to NYU” if he wasn’t satisfied with the current structure of the program (Needless to say, that the professor isn’t on our Holiday Card list.)
With only a few months left before graduation, tragedy struck when Justin’s lifelong best friend, Aaron, was killed in a car crash. Prior to his passing, Aaron and Justin had decided to bicycle across the United States after graduation. One last hurrah before “life kicked them in the teeth” they would say. When Aaron passed away, Justin decided to take the trip in his honor and document the trip. It was in this moment that JTWO was born.
WHAT IS A (JAY)-T-W-O?
Justin Jarrett
Travis and I had always talked about starting our own production company since the first time we met at Penn State University. We both shared a similar vision and really respected each other’s work ethic. Above everything, I think we just trusted one another. In order to make a film, we thought we had to start a production company. I had asked that we keep the name that I had been using since fifth grade, “JTWO Films.” This was out of respect for Aaron. The first time I ever actually used the moniker was in one of my first video projects in fifth grade – one in which Aaron did the filming. When the credits rolled (because every two minute video needs credits, right?) “a JTWO film” came across the screen. I don’t really remember why, but I thought this was cooler than saying, “a Justin Jarrett film.” The name stuck and the rest is history.
Over the course of the next 65 days, a skeleton crew made up of Justin, his lifelong friend Kylar and two college buddies took off on a trip across the country which would ultimately total 17 states, 6000 miles and numerous close calls. When it was all said and done they had over 800 hours of footage and a lifetime of memories.
Justin Jarrett:
I had just spent my final semester in college trying to raise money for the film while juggling classes in order to graduate. I held fundraisers, sold t-shirts my brother, Jason, printed out of the back of my car, asked for donations and even cashed in every savings bond I had in order to come up with the funding for our upcoming trip. I was mentally and emotionally exhausted and the 3000 mile trip hadn’t even begun.
I can still remember the day, however, that our camcorder arrived in the mail. We purchased a brand new Panasonic HVX300 that shot on P2 cards. Despite only having one lens and limited media It was a great little documentary camera for its time. I was so excited to own a “film” camera. This was our first purchase as a newly formed company.
IT WAS IN THIS MOMENT THAT JTWO WAS BORN
FILM SCHOOL
Justin Jarrett
For Aaron was only the second documentary film I had ever made and by far the longest project of my life to date. Those 65 days of filming gave me more of an education than a lifetime at film school. I was learning to make a movie as we went. Each day we would face challenges and I would learn something that would completely change how I viewed the project. None more so, than a day in Kansas on the home stretch of the trip.
I was eager to get home and I was pedaling as fast as I possibly could. Kylar was exhausted and for good reason. We were pushing hard during those weeks to get home because the weather was starting to turn on us. I remember we separated and I had pulled ahead. At one point the follow car called me on the radio and asked me to stop and wait for him to catch up. I was in a great mood because we were making good time that day.
However, Kylar, didn’t share my sentiment. He pulled up, slammed on his breaks, screamed at me to slow down and threw his helmet into a corn field before walking off into the field. He was done. Completely finished and ready to go home. To me, this was the film.
I knew we were both still mic’d up. I walked up to Kylar (with our cameraman Jon filming from afar) and we talked. At first, he didn’t want to hear a word I had to say. He just wanted to go home and I can’t blame him. It had been almost two months of sleeping in cars, tents and sleeping bags. After awhile, the mood softened and we spoke about Aaron and why we were here in the first place. It was the most heartfelt conversation of my life. It summed up what the entire trip and experience was all about. As Kylar’s friend, I was thrilled that he was willing to keep going. As a director, I was elated. That conversation was the movie in a nutshell – my emotional pivot into the last act. The most important scene in the entire film. That was… until my cameraman told me he forgot to hit record. I learned a valuable lesson that day – documentary filmmaking is unpredictable. You can’t control it, you simply have to capture it because every moment is a story and those stories only last if we hit the record button.
Upon returning home, our fearless leaders had close to a thousand hours of footage between the trip and archive footage from Justin’s childhood. They had P2 cards, portable harddrives, DVD’s, mini DV, VHS Tapes and VHS-C that they had to digitize. Justin set up a makeshift office in his bedroom and went to work.
SO, THIS IS EDITING
Justin Jarrett
When we got back from the trip, I had $14 left to my name, literally. My parent’s let me move back home while I was editing the movie because Aaron was like a fourth son to them. For 14 hours a day I sat in my bedroom going through footage and trying to figure how to craft a story out of a lifetime of footage. At the 6th month mark, I finally was ready to admit that I was in well over my head. That’s when I called Travis and asked if he would help me finish the movie.
Travis Capacete
I remember standing in Justin’s bedroom watching the first half For Aaron (the second half/end wasn’t finished), knowing that moment that we were going to win a ton of awards. I was really excited to take the film and shop it around. I was waiting for a call from Justin to finish the film and was looking forward to jumping in and start editing together, especially since the beginning of For Aaron started off a bit rocky. I was supposed to go on the trip and drive the RV. Instead, I stayed back in Philly and took a job. Thank god I did because we probably wouldn’t have had a company today, for so many reasons, many of you probably understand why haha. It also then turned into creating a network which ultimately turned into us getting the film color corrected and finished at one of the top finishing facilities in the world.
Travis Capacete
One of my favorite moments of the post process was the day I saw how the For Aaron footage was backed up and how the projects were organized. That day I realized that file structures, backups and organization are three of the most important things in filmmaking/production. I remember very vividly cutting the Trailer. Justin had had most of the film put together and the story was there but there was still a lot that had to be done including writing the end of the doc. At the time, I was working a full-time job and trying to network/build a base of clients so that way we could actually start a company and was trying to get funding to finish the film. He and I spent about 20 hours a day for a long weekend back-to-back in my parent’s house, finishing the trailer. The trailer, specifically, was the hardest thing I have ever edited. Once the trailer was cut, Justin wrote and recorded the end of the doc. Finishing the film became second nature to me. I loved the finishing process, adding in the graphics/animating and getting it ready for a color grade and mix. Finishing the film, in general, was one of the coolest things I had ever done. For Aaron was one of the coolest things I have ever been a part of.
When it was all said and done, For Aaron: The Documentary, premiered to an audience of over 1,200 people in Justin’s hometown before going on the film festival circuit – claiming numerous awards for Best Documentary, Audience Choice and Best Spirit Awards.
When it was all said and done, For Aaron: The Documentary, premiered to an audience of over 1,200 people in Justin’s hometown before going on the film festival circuit – claiming numerous awards for Best Documentary, Audience Choice and Best Spirit Awards.
Justin Jarrett:
Being able to share Aaron’s story with as many people as we were able to was a dream come true. In addition to the festival circuit, the film was shown at high schools and non-profits around the country. I still have all of the letters I received from complete strangers telling me how much the film meant to them. It was in those letters that our Projects That Matter Initiative was born. From that point on we knew we wanted to create meaningful content that could effect change within the world. It was the best decision we ever made.
Design Or Die: Our Best Kept Secret is Our Design Department
Our best kept secret is our design department.
TIME TO OPEN PANDORA'S BOX.
For the past four years, we have been quietly working on the next chapter of our story by working diligently to build out our design department. Why design? Because, for us, it’s the next evolution of storytelling.
Whether it’s brand development, package design or even product design – our crew of creatives, led by our Creative Director, Justin Jarrett and Lead Designer, Monica Grevera, approaches each new challenge with the same attitude.
JUSTIN JARRETT
For us, design is a natural fit. We are storytellers by trade and it was an honest and genuine move for us to transition into that world. We just kept having clients ask us if we could design or create this or that and it just became something where we said, you know what? Yes, we can do that. From there we were off to the races.
Within a year, we brought on Monica and a team of graphic artists who began working on projects for clients such as Victus Sports. Victus, based in King of Prussia, PA is the maker of the number one used baseball bat in Major League Baseball. Our video production team began working with them a few years ago. Now, in addition to video marketing, we handle all of their marketing needs – including product and apparel design, print, web and package design.
MONICA GREVERA
I started working with JTWO looking for an opportunity and challenge in design. I was eager to take on any design project, and they certainly provided an interesting assortment. I don’t always know what project I’m about to jump into, but I rely on the core design principles for everything no matter the format or request. This mindset allows us to fearlessly take on any project big or small, and do it well.
Working with Justin has molded me as a designer. His vision for projects are challenging and cutting edge. We trust each other’s separate experiences in design and art direction so we make a really great team. My favorite projects have had creative direction from Justin, and I think his secret lies in pushing a design until he likes it, then asking “how can we make it even better?” It’s the JTWO way to push the limits and aim to surpass expectations. We are creating work that we are truly proud of.
Designing for Victus has been a lot of fun because their brand is geared toward changing the game and breaking the mold is what we do at JTWO. We start all Victus projects asking “What are the possibilities?” rather than seeking the parameters. It’s a glass half full approach, and I find it to be the most refreshing way to design.
