PROJECT DETAILS
JTWO partners with Hoops in the Hood, LISC Chicago, and Walmart once again to bring two more shorts on the kids in the program. Hoops in the Hood is a program that provides a safe place for kids to play basketball and engage in other organized activities with caring adults and their peers.
A few months ago, we traveled to Chicago to film these inspiring stories of basketball and community. We are honored to have the opportunity to capture the impact of the Hoops in the Hood program on the lives of young people in the city. “Basketball Saved Me” and “I’m Free” tell the stories of Apple G. and Devon F. within the Hoops program as they find discipline, focus, and a supportive community in which they can thrive.
We are excited to finally release these videos and share the stories of Apple and Devon with the world. We hope that these videos will inspire others to support the important work that Hoops in the Hood is doing in Chicago and beyond. We would like to thank LISC Chicago, Walmart, and all the amazing people to make the program possible, for allowing us to be a part of this project. We are excited to see the impact these videos will have in the community.
"Basketball Saved Me"
Client: Walmart Foundation
Creative Partner: Hoops in the Hood
Production: JTWO
Growing up in the Southside of Chicago isn’t always easy. Growing up as a young woman who lost her family is even more difficult. For Apple, basketball became her salvation and her Hoops in the Hood team became her family.
"I'm Free"
Client: Walmart Foundation
Creative Partner: Hoops in the Hood
Production: JTWO
Devin’s father taught him at an early age that basketball is more than a sport. Basketball and the lessons it can teach you about life are a path to a better future. This is Devin’s story.