This is Lou: The Louix Awards Open

GO DEEPER

Our team took home two Addy Awards – a Gold in Cinematography and a Silver in Video Editing along with one Louix Award for Video (Promotional) for our concept and creation of the show open for the 2018 LOUIX Awards, an advertising award show hailed as “the Academy Awards on Acid.” The show is an annual celebration of outstanding work of Philadelphia’s most creative visual artists, producers, directors, and abstract thinkers.

Let's Blow Some F*@#!n Minds!

We had seen other show opens before and they usually just included a montage of the entrant’s work along with some fancy graphics and some techno music in the background. However, being the overachievers that we are, we wanted to create something mind-bendingly different with a hint of crazy and hailing from somewhere left of left-field.

The venue for the show was the Sugar House Casino, so we knew we wanted to implement high stakes gambling into the project and still make it feel as Philly as possible. Because this was a show for creatives in Philly, we also wanted to write a script that had as many characters as possible so that we could include cameos from Ad + Marketing Execs from around the city. We took some inspirational cues from Guy Richie and went to work.

A short film about a piece of shit from Philadelphia named Lou who finds himself in a precarious situation with some of the most ruthless cutthroat killers in the City of Brotherly Love.